Global augmented hospitality group, Accorthrough its loyalty program ALL-Accor Live Limitless, is pleased to announce its strategic partnership with Abu Dhabi Commercial Bank (ADCB), to announce the launch of the ALL-ADCB Infinite and Signature Credit Cards for consumers in the UAE. The official signing of the partnership took place today at the ADCB Head Office in Abu Dhabi, in the presence of Mr. Ala’a Eraiqat, the ADCB Group Chief Executive Officer, Mr. Mehdi Hemici, Chief Loyalty & Partnership Officer at Accor, and Dr. Saeeda Jaffar, Visa Group Country Manager, and Senior Vice President in GCC, in addition to senior management members from all parties to mark the significant milestone.
This formidable agreement brings together ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, and ADCB to create a co-branded Visa credit card that rewards cardholders with elevated experiences to enjoy in the UAE and globally.
Drawing on the rich experience and comparative advantages of three leaders in hospitality, banking and payments, the ALL-ADCB Infinite and Signature Credit Cards will provide holders with a gateway to privilege endlesss and benefits. With an unrivalled portfolio of 28 Accor properties, guests can enjoy a wide range of service options that complement their lifestyle in the UAE.
In 2020, Accor announced its global partnership with Visa, to bring new payment experiences to loyalty members of ALL – Accor Live Limitless, through the ALL Visa credit card. The introduction of the ALL Visa card enables the Accor Group to engage customers beyond their stay, via an industry leading loyalty program, offering ALL members the ability to earn points, enjoy new experiences and even more hotel nights. The success of Accor’s global partnership with Visa led to the notable agreement with Abu Dhabi Commercial Bank by offering the ALL-ADCB Infinite and Signature Credit Cards to consumers in the UAE.
Commenting on the partnership, Mehdi Hemici, Chief Loyalty & Partnership Officer at Accorsaid, “The ALL-ADCB Credit Cards mark a milestone for Accor and ALL in the region, as we partner with one of the most respected banks in the UAE. Through ADCB, ALL- Accor Live Limitless- Loyalty Program can be enjoyed in a class of its own, and we look forward to seeing the fruit of this collaboration. Working with luxury and premium brands such as Raffles, Fairmont, Sofitel, Rixos, 25 Hours and Pullman, allows us to offer immeasurable experiences to cardholders not just in the UAE, but globally. At Accor, we aim to deliver world-class experiences and this partnership between ALL and ADCB is an imperative step to achieving that goal.”
The ALL-ADCB Infinite and Signature Credit Cards not only offer cardholders a chance to earn Reward points on everyday purchases and enjoy the benefits at 28 of Accor’s premium, lifestyle and luxury hotel brands in the UAE, but also offers card holders the chance to access incredible benefits worldwide from over 5,200 participating properties.
Commenting on the partnership, Arup Mukhopadhyay, Group Head Consumer Banking at ADCBmentioned “This partnership between ADCB and Accor units two leading brands that share a common set of customer-centric values and an intense focus on delivering an unparalleled customer experience. The ADCB-Accor Infinite and Signature Credit Cards will provide our customers with exceptional value in terms of lifestyle and financial benefits. ADCB is committed to setting new standards in the banking industry by intensifying the customer-centric services, and outpacing demands to exceed customers’ expectations.”
Shahebaz Khan, Visa’s General Manager for UAE, Bahrain and Oman, said “We are always designing exceptional offers with our partners to ensure Visa cardholders have access to exclusive benefits that enrich their hospitality experience and lifestyle choices. We are therefore delighted to partner with Accor and ADCB in bringing the ALL-ADCB credit cards which offer UAE consumers the unique experiences they seek. The cards are contactless, enabled for quick, easy and secure in-store payments, and, for travelers, it promises the peace of mind of worldwide acceptance at our 70 million merchant partner locations.”
With over 68 Million members globally, which includes more than 700,000 members in the UAE, ALL – Accor Live Limitless, Accor’s loyalty programme, is one of the most popular reward schemes in the region. Renowned hotels participating in Accor’s loyalty program include Rixos Abu Dhabi Saadiyat Island, Raffles The Palm Dubai, Sofitel Dubai The Obelisk, Fairmont Bab Al Bahr and Sofitel Abu Dhabi Corniche to name a few.