Posted in Hotel Marketing

9 Warning Signs Your Direct Booking Strategy Is In Trouble

Whenever a guest decides to book a trip they are investing their time, money, and resources in exchange for what they hope to be an…

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Posted in Hotel Marketing

How Your Guest Data Platform Becomes Your Direct Booking Platform

In my daily conversations with hoteliers, I often hear about the same challenges and concerns that affect both large hotel chains and small individual boutique…

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Posted in Hotel Marketing

Exclusive Interview: Improve the Hotel Booking Process, the Guest Experience, and More

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August…

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Posted in Hotel Marketing

Strategies for Winning the Direct Booking Wars

It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs)…

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Posted in Hotel Marketing

Five ways that hotels can make the most of mega-short booking windows

There’s no doubt that the Covid-19 pandemic is changing how consumers around the globe are thinking about and booking travel. In past trend articles on…

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Posted in Hotel Marketing

What you need to know about Google’s free organic booking links

This week, Google announced a change that got the industry talking about something other than the pandemic. It announced on its blog that it is…

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