Tag: Data
How To Optimize Data Security At Hotels
Data – it’s the currency of the modern age. The truth is that information is far more valuable than cash, which is why a growing…
How to Use Future Demand Data and Optimize Revenue Management
Using revenue management data science is crucial, especially during the pandemic period. Previous hotel revenue management strategies can no longer be used as a guideline…
How Your Guest Data Platform Becomes Your Direct Booking Platform
In my daily conversations with hoteliers, I often hear about the same challenges and concerns that affect both large hotel chains and small individual boutique…
Solving the Hotel Data Management Problem in 3 Steps
For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing…
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right…
5 Secrets Locked Away in Your Hotel PMS Data
As Revinate’s Senior Hospitality Marketing Strategist, I always say I have the best job in the company. I have the pleasure of working directly with…
Generating Group Business with Hotel Data is Easier Than You Think
What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What…
Reach Your Perfect Business Mix with Guest Data Management
Hoteliers already solicit and measure guest feedback pulled together from many different channels. They measure guest satisfaction ratings, ratings and sentiments, and slice and dice…
Why Messy Data is Holding You Back
George Fuechsel, an early IBM programmer and instructor, is credited for coining the term, “garbage in, garbage out.” Fuechsel used it as a concise way…
Making Informed Decisions with Data (ITB Now)
As hoteliers struggled to do more with less in 2020, data proved to be the industry’s secret weapon. During ITB Now last year, Revinate’s Patrick…