Posted in Hotel Marketing

How To Optimize Data Security At Hotels

Data – it’s the currency of the modern age. The truth is that information is far more valuable than cash, which is why a growing…

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Posted in Hotel Marketing

How to Use Future Demand Data and Optimize Revenue Management

Using revenue management data science is crucial, especially during the pandemic period. Previous hotel revenue management strategies can no longer be used as a guideline…

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Posted in Hotel Marketing

How Your Guest Data Platform Becomes Your Direct Booking Platform

In my daily conversations with hoteliers, I often hear about the same challenges and concerns that affect both large hotel chains and small individual boutique…

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Posted in Hotel Marketing

Solving the Hotel Data Management Problem in 3 Steps

For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing…

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Posted in Hotel Marketing

Do you know what’s in your guest data?

You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right…

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Posted in Hotel Marketing

5 Secrets Locked Away in Your Hotel PMS Data

As Revinate’s Senior Hospitality Marketing Strategist, I always say I have the best job in the company. I have the pleasure of working directly with…

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Posted in Hotel Marketing

Generating Group Business with Hotel Data is Easier Than You Think

What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What…

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Posted in Hotel Marketing

Reach Your Perfect Business Mix with Guest Data Management

Hoteliers already solicit and measure guest feedback pulled together from many different channels. They measure guest satisfaction ratings, ratings and sentiments, and slice and dice…

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Posted in Hotel Marketing

Why Messy Data is Holding You Back

George Fuechsel, an early IBM programmer and instructor, is credited for coining the term, “garbage in, garbage out.” Fuechsel used it as a concise way…

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Posted in Hotel Marketing

Making Informed Decisions with Data (ITB Now)

As hoteliers struggled to do more with less in 2020, data proved to be the industry’s secret weapon. During ITB Now last year, Revinate’s Patrick…

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