Generating Group Business with Hotel Data is Easier Than You Think

What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the … Read more

3 Revenue Generating Ideas for Hotels in 2020

HotStats recently released its fourth-quarter research results and the news isn’t positive for the hotel industry. Hotels in the United States began Q4 with a 2.8 percent decline in gross operating profit per available room versus the same month last year. GOPPAR had been trending positive until October. David Eisen, Director of Hotel Intelligence, Americas … Read more