Google Claims Customer Service More Important Than Loyalty Programs

Toby Berger is the General Manager of Revinate APAC in Singapore. Previously, he held management roles with market-leading brands including Google and Expedia. Loyalty programs have long been considered a necessary part of a hotel’s marketing and revenue strategy. However, a recent data report presented by Google identifies the customer experience as more important than … Read more

Hotel Best Practices for Managing Google Reviews

Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews for hotels. According to our analysis, Google reviews accounted for 70% of the net growth across all review sites last year. With so much more user-generated content appearing on Google, hotels are looking for … Read more

Google Takes Another Step Toward Global (Travel) Domination

We cover Google a lot on our blog, mostly because we have been watching its meteoric rise in travel and know that with its rich coffers, innovative culture and role in hotel discovery, its position in hospitality will only continue to grow. In fact, in last year’s Reputation Benchmark Reportwe shared that Google reviews accounted … Read more