This is an excerpt from our ebook, A Hotelier’s Guide to Google SEO. Want to learn more? You’re in luck! We’re co-hosting a webinar with Google next month. CLICK HERE to register for The Path to Booking: Maximize Impact with a Multichannel Strategy. Most hoteliers we talk to are well aware of the importance of … Read more
Toby Berger is the General Manager of Revinate APAC in Singapore. Previously, he held management roles with market-leading brands including Google and Expedia. Loyalty programs have long been considered a necessary part of a hotel’s marketing and revenue strategy. However, a recent data report presented by Google identifies the customer experience as more important than … Read more
Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews for hotels. According to our analysis, Google reviews accounted for 70% of the net growth across all review sites last year. With so much more user-generated content appearing on Google, hotels are looking for … Read more
We cover Google a lot on our blog, mostly because we have been watching its meteoric rise in travel and know that with its rich coffers, innovative culture and role in hotel discovery, its position in hospitality will only continue to grow. In fact, in last year’s Reputation Benchmark Reportwe shared that Google reviews accounted … Read more
Google is continuing to make inroads into travel and hospitality. This year, for the first time, Google was the most popular review site by volumeand introduced a metasearch and booking tool, giving OTAs a run for their money. Now, the company wants to put every aspect of your next trip in one place. Have you … Read more