Metrics

8 Key Metrics to Track for Email Marketing Performance

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Time and time again, email proves to be one of the most helpful marketing tactics out there. Email also happens to be one of the best sources of data for marketing analytics, giving you endless amounts of valuable information to track and analyze. Data means very little and won’t help you improve your marketing efforts … Read more

3 Hotel Email Marketing Metrics You Should Know

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Email marketing performance metrics can be challenging to understand for many hotel marketers. Knowing when a campaign is performing well and when it is not just about understanding open rates or click-through rates. While these are important engagement metrics, and you should pay close attention to them, there are three other metrics that will affect … Read more