Six Segmentation Mistakes that Will Cost Your Hotel Money

The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. Of the hotels that do send targeted emails, most base their segmentation on available fields in their CRM, their guests’ purchase history, or other digital … Read more

5 Hotel Online Reputation Mistakes You Might Be Making

The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of bad press. Here are some of the common mistakes we see in the hospitality industry when it comes to online reputation management. 1. Choosing the … Read more

3 Generic Email Blast Mistakes That are Costing You

When used correctly, email marketing is one of the most effective ways to drive customer acquisition and retention. Email continues to drive at least 4x higher ROI than all other marketing tactics. But generic email blasts, or emails that you send to your entire database, hurt your ability to communicate with your guests. You also … Read more

5 Common Mistakes Hoteliers Make When Segmenting Emails

With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened and clicked? The answer depends on how good a job you do at segmenting your database and sending relevant, timely emails. Generic email blasts are … Read more

Introducing Auto UTM Tagging: Save Time & Avoid Mistakes from Manual UTM Creation

“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” – Pearson’s Law Over the last decade, marketing has gone from an art to a science. Today, it’s critical for marketers to continuously analyze campaign results to understand what’s working and where there’s room for improvement. By … Read more