Posted in Hotel Marketing

Guide to Email Deliverability, Part 1: Dos and Don’ts

As one of Revinate’s Hospitality Marketing Strategists, I work closely with our Revinate Marketing customers on the most foundational aspect of email marketing – deliverability….

Continue Reading... Guide to Email Deliverability, Part 1: Dos and Don’ts
Posted in Hotel Marketing

GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms

Glossary of Relevant Terms The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know….

Continue Reading... GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms
Posted in Hotel Marketing

GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

Four Pillars of GDPR The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know….

Continue Reading... GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR
Posted in Hotel Marketing

Email Deliverability, Part 2: Best Practices

A few weeks ago, I discussed the fundamental aspects of email deliverability, including database quality, segmentation, engagement, and sending best practices. This week, I’m sharing…

Continue Reading... Email Deliverability, Part 2: Best Practices
Posted in Hotel Marketing

GDPR: A Hotelier’s Guide, Part 4 – Double Opt-In Best Practices

Double Opt-In Best Practices The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know….

Continue Reading... GDPR: A Hotelier’s Guide, Part 4 – Double Opt-In Best Practices
Posted in Hotel Marketing

AI and Machine Learning in Hospitality: Part I

Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up…

Continue Reading... AI and Machine Learning in Hospitality: Part I
Posted in Hotel Marketing

Covid-19 Series, Part 3: Tips for Staying in Touch with Furloughed Staff

Summary: How you treat employees while they’re furloughed or laid off can help you quickly rehire when the market returns. Yesterday we covered how hoteliers…

Continue Reading... Covid-19 Series, Part 3: Tips for Staying in Touch with Furloughed Staff
Posted in Hotel Marketing

Covid-19 Series, Part 4: Resources for your furloughed staff

In this article, we share resources that HR or direct managers can share with laid off staff to help them get organized and stay focused…

Continue Reading... Covid-19 Series, Part 4: Resources for your furloughed staff