A few weeks ago, I discussed the fundamental aspects of email deliverability, including database quality, segmentation, engagement, and sending best practices. This week, I’m sharing hands-on tips to increase the chances of your email marketing messages getting delivered, with the help of compelling subject lines, attractive layouts, and localization. Let’s get started! Subject Lines It’s … Read more
Double Opt-In Best Practices The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. In our fourth and final part of our month-long GDPR blog series, we’re focusing on Proof of Consent. Proof of Consent requires companies to have the explicit consent of EU … Read more
Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews for hotels. According to our analysis, Google reviews accounted for 70% of the net growth across all review sites last year. With so much more user-generated content appearing on Google, hotels are looking for … Read more