One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don’t have all the information about what affects a hotel’s ranking. But, they … Read more

The Search Ranking Factor That Your Hotel’s Website is Probably Missing

So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective guests. Your navigation is seamless. Any user would have a fantastic experience on your website. But there’s one problem: Your … Read more