How Hotels Can Improve ROI From Non-branded Paid Search

Keywords form one half of a successful paid search strategy, and selecting the right ones is important no matter what your goal is. For many hoteliers, the objective of engaging with Paid Search will be twofold; ensuring that you secure traffic from people searching for you using ‘branded’ keywords, and reaching a new audience of … Read more

Not Sending Email? Here’s Why Your Hotel ROI is Suffering

Whether you’ve been led to believe it’s an outdated form of communication, ineffective, or that it’s just too costly, many hoteliers tend to undervalue the role of email marketing, not realizing how it affects their hotel ROI. With the rapid boom of social media, it’s easy to think that email marketing is dead. Many hoteliers … Read more