How Hotels Can Improve ROI From Non-branded Paid Search

Keywords form one half of a successful paid search strategy, and selecting the right ones is important no matter what your goal is. For many hoteliers, the objective of engaging with Paid Search will be twofold; ensuring that you secure traffic from people searching for you using ‘branded’ keywords, and reaching a new audience of … Read more

The Search Ranking Factor That Your Hotel’s Website is Probably Missing

So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective guests. Your navigation is seamless. Any user would have a fantastic experience on your website. But there’s one problem: Your … Read more