Amadeus unveils five defining trends for the US group travel and events industry in 2022 Amadeus and SEPAQ Hotels win “Best Hotel and Lodging Online Campaign”. A recent Amadeus iHotelier®-driven promotions campaign for SEPAQ Hotels took home the “Best Hotel and Lodging Online Campaign” at the 2022 Internet Advertising Competition (IAC). The winning campaign for … Read more
Spring Forward In varying parts of the world, spring is in the air, and it seems everyone is ready to shed the winter blues, especially after a tough Omicron surge that kept most people homebound. What’s (hopefully) not in the air? COVID. While we’re certainly not rid of the virus, case levels are at their … Read more
Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access … Read more
Recently, Revinate sat down with Dan Wacksman, founder of Sassato, LLC to discuss trends in the hotel industry and to get his thoughts on where hotel marketers should be making investments for success in 2020. Dan Wacksman, founder of Sassato, LLC Wacksman is a long-time veteran of the hospitality industry. We first met Dan Wacksman … Read more
At ITB Now, we hosted a webinar where we shared insights from our Covid-19 traveler surveys To help hoteliers understand what they might expect when travelers feel safe enough to leave their homes and begin traveling again. At the time that we polled global travelers, we didn’t have the clarity that we have today. We … Read more
You can’t look at the news these days without seeing a story about the recovery of the hospitality industry. With the vaccine rollout under way In most parts of the developed world, optimism is high, despite the fact that variants continue to pop up and we are far from eradicating the disease, as evidenced by … Read more
2021 ushered in a new era of how we interact with our customers and prospects. Email design leant itself toward visual storytelling, emotional messaging, calming muted colors and (surprise) open spacing. 2021 saw the birth of “dark mode” as we spent more time in front of our screens. These design elements brought peace and calm … Read more
Marketing in the hospitality industry is always changing, now more than ever. With an ever moving goal line, it’s sometimes hard to keep moving forward and past the competition. Let’s take a look at some recent marketing trends that will continue to grow as we move into 2022. Direct Booking is Key 2021 saw an … Read more