One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don’t have all the information about what affects a hotel’s ranking. But, they … Read more

What Recent TripAdvisor Changes Mean for Hoteliers

TripAdvisor recently announced that it is changing how it displays accommodation options to travelers in destination search results. This change also means an update to the ranking algorithm, which will better measure the consistency of business performance over time. So what does this mean for hotels? Keep reading to find out… Growth of Private Accommodations … Read more